Hennessy Gold Cup – One of my favourite races

28/11/2015 | By | 1 Reply More

I have fond memories of the Hennessy Gold Cup. I’ve traditionally done well at this race and its the race I traded live at the IX Investor show for Betfair in 2006. I know I’ve posted this summary, or something similar, before. But it’s definitely one of the highlights of my trading career so far so it’s worth a reprise for those that haven’t seen it before.

Betfair at a financial market expo

Seeing a betting company at a financial investment show was a shock for many people and lots couldn’t understand why we were there, so we had real trouble getting people to come near the stand. I famously had a full blown row with somebody who came over to berate us for attending. He hadn’t bothered to investigate that we were actually talking about trading and not traditional betting. I wasn’t going to let him get away with that!

After failing to get the message across I decided on a plan. I rolled up my sleeves and started to trade live for everybody. A slightly unorthodox setup, but it worked. As the profits flowed in, it inevitably brought people to the stand to try and understand what market I could possibly be trading on Saturday. I found a photo last year while archiving some data that somebody took at the show, it was a good day. There is nothing like acting on the spur of the moment!

From that point on the stand was heaving and interest grew over the day. As more people came to the stand, it drew more people in. I didn’t really get the chance to leave after the point. It was an exhausting experience, but a great one. I felt it we could reach these people the race markets could turn over millions rather than the hundreds of thousands they currently were.

Back then I was pondering just how long the opportunity would last. Now, with a few more years behind me, I find myself pondering just how long I’ll last! I’m keen to make sure I tick off a load of things on my bucket list and won’t be happy until I have. So I don’t want to leave it too late to do that or not do it for the sake of a decent trading month. So I over the last year I’ve started to get being more picky. With my kids now nearing the age where they can have their own Betfair account, I think it’s fair to say that they need the money more than I. So I’m happy to give them the opportunity and enjoy the benefits of some of the work I’ve done over the years. However I still feel there is more to be done in this market, if we can get the right structure and supporters. So still work to be done on that front! If not for me, for future generations.

I hope to get to Newbury to enjoy the big race in person one year. Till then I’ll still have to enjoy it from behind my screen.

30-11-2013 - 1500 - Copy


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Category: Horse Racing

About the Author ()

I left a good job in the consumer technology industry to go a trade on Betfair for a living way back in June 2000. I've been here ever since pushing very boundaries of what's possible on betting exchanges and loved every minute of it.

Comments (1)

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  1. Black Ice says:

    Hi Peter,

    Interesting read. Any chance of you doing a days live trading for us learners as one of your new projects. I for one would pay a (smallish!) fee and travel to see you in action..I am certain others would too. To see the Master at work would be fascinating and a great learning curve for all of us. If you had a good day..maybe you wouldn’t need to charge too much for us to watch!! 🙂

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