Ryder Cup winner already settled
Another great publicity stunt by Paddy Power who have already settled Europe as the 2010 Ryder Cup winners.
https://blog.paddypower.com/blog/index.php/2010/09/27/europe-win-the-ryder-cup-we-reckon/
They would have already known their liability so it’s effectively booked as a marketing expense. Of course they will get loads of publicity on it, such as people like me posting it on their blog! This is also something that Betfair would find difficult to do. Very imaginative folks over at PP.
Category: Golf
