Tag: 3 million

Three million up

Not my P&L LOL! But Betfair’s customer base, which has now just breached the 3 million mark according to various press comments.

While three million sounds impressive it’s really difficult to know if the relevance of this metric. Where are those three million, what do they bet on, sports, games, casino? One question you can try to answer is how many are active. Last year Betfair said they have 652,000 active accounts and if their active accounts are tracking actual …